Conceivex Partnership Press Release

New England Fertility Institute Announces Partnership With Conceivex, Inc.

Institute Furthers Commitment to Helping Women Get Pregnant Through Affordable First-Line Fertility Treatments



Stamford, CT, May 2009 — In a move designed to provide couples struggling to become pregnant with an affordable first line treatment, New England Fertility Institute today announced a partnership with Conceivex, Inc. http://www.conceivex.com to allow patients to purchase the Conception Kit® directly through their Reproductive Endocrinologist.

Cleared by the FDA in March 2007, the Conceivex Conception Kit is the first comprehensive fertility enhancement system designed for couples to use in the privacy of their own home without drugs or invasive procedures. The Kit is a safe, private, easy-to-use and affordable system that can dramatically increase a couple’s chance of conceiving. Since its inception, Conceivex has assisted thousands of couples with their reproductive goals.

Beginning immediately, the Conception Kit will be available for purchase in all New England Fertility Institute locations in Stamford, Hamden, and Shelton, Connecticut.

“We aim to always provide a continuum of care for every one of our patients in a collaborative, compassionate way and we feel the addition of a first-line treatment such as the Conception Kit is a natural fit for this mission” said Gad Lavy, medical director, New England Fertility Institute. “We recognize that not everyone who walks through our door requires immediate invasive treatments, and now patients have even more options to find a treatment that is right for them within our clinic.”

“At Conceivex, our passion is to help the millions of people out there who face infertility,” said Michael LaVean, founder, Conceivex, Inc. “We’re always very excited to play a role in helping couples add to their families and by partnering with the New England Fertility Institute, we’re extending this option to many more people who need it.”

About the Conception Kit

The Conception Kit is a comprehensive three-month system that helps couples conceive in the privacy of home. This FDA-cleared reproductive system goes beyond ovulation timing by concentrating all available sperm in direct contact with the cervix for four to six hours. Placing the sperm at the cervical opening increases the opportunity for sperm to move into the uterine cavity and fertilize an egg. Each element of the kit works together to address the more common male and female issues that interfere with conception, including low sperm count, reduced sperm motility, a tilted cervix, timing ovulation, a hostile vaginal environment and a couple’s position during sex.

How It Works

The Conception Kit helps couples through an easy step-by-step process for couples to use at home as part of their reproduction routine:

• Step One: Decide when you would like to become pregnant using the conception timing wheel.
• Step Two: Record details of menstrual cycle in the conception journal.
• Step Three: Using the ovulation predictor, identify the most fertile day in a given month.
• Step Four: Enjoy sex as normal, using the semen collector and sperm friendly intimate moisturizer.
• Step Five: Immediately transfer the semen from the semen collector into the Conception Cap.
• Step Six: Place the Conception Cap over the cervix.
• Step Seven: Remove the Conception Cap after 4 to 6 hours.
• Step Eight: At the end of your cycle, use the pregnancy test kit to determine if pregnancy has been achieved.

How to Obtain the Conception Kit

More than four million babies are born each year in America , but it’s not always easy to conceive. Couples who want to learn more about conception and ways to improve their chances of becoming pregnant can visit http://www.conceivex.com. The Conception Kit is available now through New England Fertility Institute.. The Conception Kit is $299.95.

About Conceivex

Conceivex, Inc. is a privately owned reproductive healthcare company headquartered in Western, Michigan. The company developed and produced the Conception Cap and the Conception Kit. The Conceivex mission is to empower women and couples with health care products to assist them in reaching their reproductive goals. The Conception Kit is FDA cleared, and Health Canada & CE approved.

About New England Fertility Institute

The New England Fertility Institute is a patient oriented treatment center which provides state of the art medical, educational and emotional support to those who need help in realizing their dream of having children. The New England Fertility Institute has three locations in Stamford, Hamden, and Shelton, Connecticut.

Contact: mwelch@nefertility.com or 203-325-3200

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